coolhaus
As the Coolhaus team looked ahead to 2024, they saw an opportunity to clean up their brand and packaging. I led the team through a brand refresh that realigned the brand to the attributes that set it apart from the competition and improved the brand’s visual communication.
old
new
refresh, don’t redesign:
reduce front of pack complexity, improve flavor cue recognition, focus on indulgent product photography
changes in background and illustration colors support strong flavor communication, at a glance
Illustrations were developed in partnership with Sabik Design.
