bundle x joy
Bundle x Joy is proof that pet food brands can be lifestyle brands too. You don’t have to sacrifice aesthetic in order to reach a target audience. As they like to put it, they’re “Doing Dog Mom Shit".” When BxJ reached out to me for guidance on improving their on-pack brand positioning and benefits communication, I saw the potential. And together, we delivered.
old
new
an exploration in communication
new tagline
brand promise
clearer identification
What makes Bundle x Joy stand apart? The gut health benefits of their products. In addition to improving hierarchy and clarity in flavor and product comms, I guided the team on an exploration of a Gut Health Promise badge and new tagline that would appear on all products.
